Susan G. Komen Breast Cancer Foundation and BMW: "Drive for the Cure"

Cause Marketing

2010 Marked the 14th Year of The BMW Ultimate Drive, a driving program created to raise awareness and funds for breast cancer research and community outreach programs.  During the event, participants are invited to test-drive a new BMW and for each test mile driven BMW donates $1 to support breast cancer research, education, screening and treatment programs.  The program has raised more than $11 million.

Charity Brands created Drive for the Cure with BMW, which later became the BMW Ultimate Drive.